Everyone living in the Arabian Gulf is exposed to searing summer temperatures, very dry, cold winter winds and a significant amount of natural wind-blown dust that carries microscopic skin irritants. For some, these environmental conditions don't pose any problem but for others who have a damaged skin barrier, redness, itching, inflammation and stinging are common and uncomfortable complaints.
What is actually happening at the cellular level is irritants are able to penetrate the skin causing an inflammatory response. And precious water is leaking out (this is different to sweating) causing dehydrated skin. And so the vicious cycle continues of increasing dehydrated, sensitive and rough skin. So too, with the increase in destructive free radicals being produced more collagen, elastin and hyaluronic acid are being destroyed.
The vicious circle of irritation/ damaged barrier
There are lots of botanical and natural anti-inflammatory agents available to cosmetic formulators today and these nature-derived products can exhibit really powerful anti-inflammatory activity. There still isn't enough clinical evidence though to show how one anti-inflammatory might be better than another because they are usually used in a combination.
There is however a good amount of recent research surrounding some of the more obvious and widely used natural anti-inflammatory agents. One particularly helpful discovery is that many powerful anti-inflammatory actives are known to also be powerful antioxidants and visa versa meaning we are getting double the benefit from some skincare actives! That's exactly what we want.
BLOOM has combined the best multiactive agents to deliver you double the benefit in half the time.